---
title: "An Explosive New Distribution Channel"
description: "AI agents are becoming the new gatekeepers of B2B software selection, with AI developers creating databases 4x faster than humans. Key insights for SaaS growth."
categories: ["marketing"]
keywords: ["AI agents","B2B software selection","SaaS growth","Neon databases","product-led growth","AI procurement","developer tools","account-based marketing","Tomasz Tunguz"]
ai_summary: "AI agents revolutionize B2B software selection, creating databases faster and influencing procurement decisions for SaaS growth."
date: 2025-05-07
lastmod: 2026-07-23
canonical_url: https://www.tomtunguz.com/a-new-distribution-channel/
author: "Tomasz Tunguz"
---

As [traffic to traditional websites plummets](https://tomtunguz.com/chegg-aio/) due to AI answering user queries directly, there is a new explosive form of distribution.

"AI agents are now creating Neon databases at [4x the rate of human developers](https://www.madrona.com/ai-agent-infrastructure-three-layers-tools-data-orchestration/), driving new requirements for instant provisioning, automatic scaling, & isolated environments."

If I ask an AI agent to create a web application, I want it to select all the components : the front end framework, the database, & the hosting service. I just want the website to work.

In that *modus operandi*, the person (the vibe coder) is now no longer involved in vendor selection. 

The agent won't pause to ask, "Do you have a preferred vendor?" busy reasoning about the task at hand, it will continue on its code path, hurtling towards an answer.

AI becomes the ultimate influencer, more than a social media magnate, or an engineering luminary, or a starry open-source repo - an outsourced procurement team acting on behalf of the coder.

This example makes clear how developer tools will be selected by AI. But in a future where sales development reps are assembling data pipelines with data enrichment or email providers or website builders for account-based marketing, passive AI procurement will move up the stack.

Product-led growth companies have a new & important channel to master : AI as the Chief Procurement Officer.