---
title: "Welcome, Travis Bryant!"
description: "Meet Travis Bryant, former Salesforce VP \u0026 SaaS expert, joining Redpoint as EIR. Learn his unique approach to modern go-to-market strategy in enterprise tech."
categories: ["fundraising"]
keywords: ["Travis Bryant","Redpoint","SaaS expert","go-to-market strategy","Salesforce","venture capital","enterprise technology","Chief Revenue Officer","lead generation","customer success"]
ai_summary: "Travis Bryant joins Redpoint as EIR, sharing innovative SaaS go-to-market strategies and insights from his Salesforce experience."
date: 2019-01-21
lastmod: 2026-07-30
canonical_url: https://www.tomtunguz.com/announcing-travis-bryant/
author: "Tomasz Tunguz"
---

![](https://res.cloudinary.com/dzawgnnlr/image/upload/q_auto/f_auto/w_auto/v1548130778/travis_bryant.jpg)

I’m thrilled to welcome [Travis Bryant](https://www.linkedin.com/in/tbryant80/detail/photo/) as an entrepreneur-in-residence (EIR) to Redpoint. I first heard Travis speak at a technology conference a few years ago. I noticed then that his thinking on go-to-market strategy is among the most modern in Startupland because it combines all of the key aspects of SaaS go-to-market in novel ways. 

Travis started his career in technology as an Oracle database administrator but moved into sales. He became VP of Commercial Sales at Salesforce, then SVP Sales at Optimizely and helped them grow from single digits to tens of millions of ARR. 

Travis is an expert in SaaS go-to-market and brings some insightful points of view. If you bump into him, ask him why, though he's a proponent of aligning lead generation, sales and customer success under one leader, he's not a fan of the Chief Revenue Officer title. 

We'll be hosting a SaaS Office Hours with Travis at the Redpoint offices soon.