---
title: "Office Hours with Carilu Dietrich - Marketing for Hypergrowth Companies"
description: "Join Carilu Dietrich, who scaled Atlassian's marketing from $150M to $450M through IPO, for insights on PLG, SaaS positioning \u0026 growth strategies."
categories: ["office hours","marketing"]
keywords: ["Carilu Dietrich","Atlassian marketing","SaaS growth strategies","product-led growth","marketing positioning","rebranding strategies","Segment marketing","Kong marketing","Bill.com marketing"]
ai_summary: "Join Carilu Dietrich as she shares insights on scaling SaaS marketing and effective growth strategies for hypergrowth companies."
date: 2022-10-10
lastmod: 2026-07-28
canonical_url: https://www.tomtunguz.com/carilu-dietrich-office-hours/
author: "Tomasz Tunguz"
---

![image](https://res.cloudinary.com/dzawgnnlr/image/upload/wrdohralgzwsmdpxu3zn.png)

On October 18th at 10am Pacific, Office Hours will host [Carilu Dietrich](https://www.linkedin.com/in/hypergrowth-advisor/?trk=org-employees). Carilu headed corporate marketing for Atlassian from $150m to $450m in revenue & through their massively successful IPO. 

Since then, she's advised Segment, Kong, Miro, Bill.com & 1Password, among many others. Needless to say, her vista across many leading SaaS companies marketing practices is exceptional.

During the Office Hours, we'll discuss: 
- the role of marketing in PLG motions. 
- debate the two different ways of trimming marketing spend : better to cut people or programs? 
- how to develop excellent positioning for a business. When to rebrand a company?

If you’re interested to attend, [please register here](https://ttunguz.typeform.com/to/eQS84A29). As always, we will collect questions from participants before the event, weave them into the conversation, and answer live questions at the end of the session.

I look forward to welcoming Carilu to Office Hours!