Category Creation

MAY 24, 2022

Lessons from Watching a Great CEO Operate

Learn how Monte Carlo CEO Barr Moses built a data observability category from scratch, driving startup growth through relentless focus and category leadership in just 3 years.

JUNE 16, 2021

The Great Game of Risk Played in Category Creation, and Why the Winning Strategy is Aggression

Learn why aggressive category creation beats capital conservation in SaaS startups. Key insights on market positioning, buyer psychology & startup growth strategy.