Metrics

Theory SaaS Startup Key Metrics Template

Download our comprehensive SaaS startup metrics template covering 6 key areas: people, revenue, cash, sales, marketing & customer success. Track KPIs like a VC.

Theory SaaS Startup Key Metrics Template

The 3 Kinds of Startup Metrics

Learn the 3 essential startup metrics types - from vanity metrics to business health KPIs - that drive data-driven decisions and revenue growth in early-stage companies.