Join former Asana & Dropbox CRO Oliver Jay to learn how SaaS companies can avoid the PLG trap and successfully scale multiple sales motions for sustainable growth.
Discover why PLG companies now trail sales-led firms in profitability by 10%. New data reveals shifting SaaS business models and spending patterns in 2023.
Analyze how SaaS companies allocate spend between R&D and sales: PLG startups invest 33% in R&D vs 25% for sales-led firms. Key data trends 2017-2023.
Learn the 5 pillars of product-led growth from Atlassian's expert. See how top SaaS companies balance PLG with sales, spending 35% on R&D vs 15% on marketing.