Writing

A 1 in 15,787 Chance Blog Post

A blog post about AI promotions triggered the highest unsubscription rate in this blog's history - a four-sigma statistical event expected once in 15,787 posts.

A 1 in 15,787 Chance Blog Post

From A to B Without Inventing Letters

John McPhee's four-draft writing method transforms chaotic ideas into compelling narratives. Learn why the best writing happens when you separate creative thinking from critical evaluation.

From A to B Without Inventing Letters

The Efficient Frontier of AI

GEPA (Generative Pareto optimization) revolutionizes AI writing by discovering multiple optimal posts across quality dimensions rather than chasing a single score. Learn how this efficient frontier approach produces better content strategy.

The Efficient Frontier of AI