Pricing is one of the most complex topics in software. Changing pricing is never simple. It is a company-wide evolution that has the potential to completely reshape your entire business & your customer relationships.
Few have executed this transition better than Barr Moses, Co-Founder & CEO of Monte Carlo.
Join us for a candid conversation with Barr as she shares how Monte Carlo transitioned from ARR to daily revenue as the core operating metric for the business.
In this deep-dive session, Barr will unpack:
- The evolution journey: How Monte Carlo’s pricing model transformed & the catalysts for change
- Organizational alignment: What it took to rally the company & board around daily revenue metrics
- Battle-tested wisdom: Hard-won lessons & what she’d approach differently today
- Finding your fit: Which companies thrive with usage-based models & which should avoid them
This conversation is designed for founders & GTM leaders seeking to build pricing systems that:
- Scale naturally with customer value
- Create genuine alignment between success metrics
- Unlock previously impossible growth vectors
The best pricing isn’t just about revenue—it’s about expressing your unique value proposition & creating a business engine that compounds over time.
📅 April 24, 2025, 10:00am PT
📍 Virtual
🔗 Register here
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