---
title: "Beyond ARR: How Monte Carlo Reinvented Their Business with Daily Revenue"
description: "Learn how Monte Carlo transformed from ARR to usage-based pricing, driving scalable growth. Key insights on SaaS metrics, revenue models \u0026 GTM strategy from CEO Barr Moses."
categories: ["office hours"]
keywords: ["Monte Carlo","daily revenue","usage-based pricing","SaaS metrics","ARR","revenue models","GTM strategy","business transformation","pricing strategy","founders"]
ai_summary: "Explore how Monte Carlo shifted from ARR to daily revenue, enhancing growth through innovative pricing strategies."
date: 2025-04-10
lastmod: 2026-07-28
canonical_url: https://www.tomtunguz.com/daily-pricing-office-hours-barr/
author: "Tomasz Tunguz"
---

![image](https://res.cloudinary.com/dzawgnnlr/image/upload/zfllnay5m76rjsmh47wk.png)

[Pricing](https://tomtunguz.com/pricing-guide/) is one of the most complex topics in software. Changing pricing is never simple. It is a company-wide evolution that has the potential to completely reshape your entire business & your customer relationships.

Few have executed this transition better than [Barr Moses](https://www.linkedin.com/in/barrmoses/), Co-Founder & CEO of [Monte Carlo](https://montecarlodata.com).

Join us for a candid conversation with Barr as she shares how Monte Carlo transitioned from ARR to daily revenue as the core operating metric for the business.

In this deep-dive session, Barr will unpack:

- **The evolution journey**: How Monte Carlo's pricing model transformed & the catalysts for change
- **Organizational alignment**: What it took to rally the company & board around daily revenue metrics 
- **Battle-tested wisdom**: Hard-won lessons & what she'd approach differently today
- **Finding your fit**: Which companies thrive with usage-based models & which should avoid them

This conversation is designed for founders & GTM leaders seeking to build pricing systems that:
- Scale naturally with customer value
- Create genuine alignment between success metrics
- Unlock previously impossible growth vectors

The best pricing isn't just about revenue—it's about expressing your unique value proposition & creating a business engine that compounds over time.

📅 April 24, 2025, 10:00am PT  
📍 Virtual  
🔗 [Register here](https://gatsby.events/theory-ventures/rsvp/register?e=office-hours-rethinking-pricing-models-a-look-inside-monte-carlos-shift-to-daily-revenue-1)

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