---
title: "Speed Running a 50 Year Old Software Category"
description: "Discover how AI is revolutionizing enterprise ERP, turning 12-month deployments into rapid implementations. New data shows 75% of traditional rollouts fail."
categories: ["SaaS"]
keywords: ["Doss","ERP software","enterprise resource planning","AI in ERP","composable software","speed running ERP","enterprise software solutions","software deployment","business automation","financial management software"]
ai_summary: "AI is transforming ERP by enabling rapid implementations, addressing the high failure rates of traditional software deployments."
date: 2025-04-15
lastmod: 2026-07-31
canonical_url: https://www.tomtunguz.com/doss/
author: "Tomasz Tunguz"
---

We don't often hear the words speed & ERP in the same sentence. But when researching [Doss](https://www.doss.com/), we heard it again & again. We've always believed [fast sales cycles create competitive advantage](https://tomtunguz.com/fast-sales-processes/) - nowhere is this more true than enterprise software.

Imagine purchasing software knowing there's a [75% chance it won't deliver value](https://www2.deloitte.com/content/dam/Deloitte/mx/Documents/human-capital/01_ERP_Top10_Challenges.pdf) after a 12-month deployment. If [selling software is the business of selling promotions](https://tomtunguz.com/the-business-of-selling-promotions/), traditional ERP offers a ponderous path to career advancement.

That's the reality behind today's ERP - the operating system of business encompassing financials, inventory management, supply chain, reporting & human resources. 

The fundamental problem? By the time vendors finish modeling a company's operations in software, the business has already evolved: grown into new markets, restructured teams, and shifted key metrics. The software becomes outdated before implementation completes.

AI disrupts this negative feedback loop with [composable software](https://www.linkedin.com/pulse/new-age-composable-software-theory-ventures-9l4kc/). It enables organizations to model themselves in plain English, empowering teams to adapt their software systems at the same pace as business evolution - not months or years behind it.

![image](https://res.cloudinary.com/dzawgnnlr/image/upload/kts3pwsl5i3jwdxcpp04.jpg)

[Wiley](https://www.linkedin.com/in/wileycwjones/), founder & CEO, identified this opportunity during his time at Verkada and Athelas. He partnered with [Arnav](https://www.linkedin.com/in/arnav-mishra/) to build the first ERP configured entirely through AI.

![image](https://res.cloudinary.com/dzawgnnlr/image/upload/qipd081vap9cpedurjnt.png)

Today, Doss customers are replacing industry-leading products across diverse industries:

- A specialty peanut butter manufacturer using Doss to manage supplies for Barry's Bootcamp fitness studios
- A construction company deploying Doss to track glass conference room manufacturing for Manhattan commercial spaces
- A private equity firm implementing Doss across their portfolio to standardize reporting & automation

Major platform shifts thaw billions in market cap frozen within previous-generation software companies. With $50b in revenue and more than $500b in market cap to pursue, there's a lot of opportunity in front of the company.

[Alex Konrad](https://www.linkedin.com/in/alexrkonrad/) covers the company in greater detail on [Upstarts](https://www.upstartsmedia.com/p/ai-startup-taking-on-netsuite?utm_source=post-email-title&publication_id=3353031&post_id=161357071&utm_campaign=email-post-title&isFreemail=false&r=5a4tld&triedRedirect=true&utm_medium=email), featuring some customer testimonials. Plus [more from the 
company](https://www.doss.com/news/announcing-our-18m-series-a) & our 
[partner Andy on the opportunity here](https://www.linkedin.com/posts/theory-ventures_erp-activity-7317937835544588289-FTXX/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAANyXWgB4LHxJ1cRA8jFq-OJUuoboCHxhqA). 

[Speedrunning](https://en.wikipedia.org/wiki/Speedrunning) requires deep knowledge & flawless execution. If you're interested in speed-running ERP, [Doss is hiring across multiple roles](https://jobs.ashbyhq.com/doss).