--- title: "The Most Effective Tools and Techniques for Selling Today - Office Hours with Jim Benton" description: "Join Chorus.ai CEO Jim Benton to explore modern sales tactics, analyzing 35M sales calls to reveal how top SaaS teams drive revenue in 2021's digital-first world." categories: ["office hours","sales"] keywords: ["Chorus.ai","sales techniques","sales engagement","conversational intelligence","SaaS revenue","digital sales strategies","sales management","COVID sales challenges","sales metrics"] ai_summary: "Discover effective sales techniques and insights from Jim Benton, CEO of Chorus.ai, based on analysis of 35M sales calls." date: 2021-02-18 lastmod: 2026-07-31 canonical_url: https://www.tomtunguz.com/jim-benton-office-hours/ author: "Tomasz Tunguz" --- ![image](https://res.cloudinary.com/dzawgnnlr/image/upload/v1613670397/f6uiloazrbwm3toqezbh.png) On Wednesday, March 3rd at 10:00 AM PT, Redpoint Office Hours will host [Jim Benton](https://www.linkedin.com/in/benton/), CEO of [Chorus.ai](https://chorus.ai), a leader in conversational intelligence. As Co-Founder of ClearSlide and later as CEO of Apollo, Jim helped create the Sales Engagement category. From Evite to AdBrite to ClearSlide, Jim has expanded new categories and scaled revenue teams from zero to tens of millions in SaaS revenue. 2020 pushed sales teams to learn new sales motions selling online. Jim has been hosting [weekly briefings](https://www.chorus.ai/the-weekly-briefing) with many top sales leaders exploring ways to navigate the turbulence. In addition, the Chorus team published the [State of Conversation Intelligence Report](https://www.chorus.ai/state-of-conversation-intelligence/c-suite-participation) which analyzed 35m sales calls to explore how the most effective teams sell today. During this office hours, we'll explore: - the challenges sales teams face selling today - the management techniques and metrics modern sales teams use - what is working when selling in COVID If you're interested to attend, [please register](https://redpointventures.typeform.com/to/tSWWzNxX) by Wednesday, February 24. We will collect questions from participants before the event, weave them into the conversation, and answer live questions at the end of the session. We look forward to welcoming Jim to Office Hours!