---
title: "Office Hours with Lars Nilsson, VP of Global Sales Development at Snowflake"
description: "Join Lars Nilsson, Snowflake's Sales VP, to learn proven B2B sales strategies from a leader who's guided 5 startups to IPO. Live insights on navigating market shifts."
categories: ["office hours"]
keywords: ["Snowflake","B2B sales strategies","Lars Nilsson","sales development","startup IPO","go-to-market models","sales cycles","pricing pressure","sales efficiency"]
ai_summary: "Learn B2B sales strategies from Lars Nilsson, VP at Snowflake, focusing on navigating market shifts and sales efficiency."
date: 2022-07-06
lastmod: 2026-07-31
canonical_url: https://www.tomtunguz.com/lars-nilsson-office-hours/
author: "Tomasz Tunguz"
---

<img src="https://res.cloudinary.com/dzawgnnlr/image/upload/vmbidxldtpzzk28xikw8.jpg" width=360px style="width:360px; margin:auto; float:top; display:block"/>

On July 13th at 10am Pacific, Office Hours welcomes [Lars Nilsson](https://www.linkedin.com/in/lanilsson/), VP of Global Sales Development at Snowflake. 

Having worked at five startups which went public - Snowflake, Cloudera, ArcSight, Riverbed and Portal Software, Lars is an expert in sales. He's lived through many different go-to-market models and structures, through economic cycles. 

With all the changes in the broader macro-environment, sales leaders may be wondering how to prepare for lengthening sales cycles, pricing pressure in conversations, and an internal focus on efficiency. During this session, we'll cover those topics and others. 

As always, I'll collect questions from the attendees both ahead of time and during the session, and interleave them into the conversation.

If you're interested to attend, [please register here](https://ttunguz.typeform.com/to/aLvar9vQ). 

I look forward to welcoming Lars to Office Hours!