At Theory, we create theories about the future & help them become reality.
A significant part of our work is research, understanding spaces & their evolution. Internally, we’ve been working with living market maps since our foundation.
Today, we’re exposing some of that work on our new homepage theoryvc.com. Our team especially Lauren, Bryan, & Adam have worked to visualize the structure of our market maps into a three-dimensional living market map that we will continue to update.
It’s a map of the way we think about the world. Startups & companies’ local geometry is latent similarity & their edges by their sectors.
Our team explains the history & the living market map in this video.
Like all research, this map is a work in progress. If you’d like to be added to the map, submit your startup’s information here.