---
title: "A Living Market Map"
description: "Theory introduces our living 3D market map - a dynamic visualization of startup ecosystems that evolves in real-time. See how we think about the world and submit your startup to be included."
categories: ["fundraising"]
keywords: ["Theory Ventures","venture capital","startup ecosystems","3D market map","dynamic visualization","startup research","living market map","real-time data","innovation mapping","ecosystem analysis"]
ai_summary: "Explore Theory Ventures' dynamic 3D market map, visualizing evolving startup ecosystems in real-time."
date: 2025-09-02
lastmod: 2026-07-31
canonical_url: https://www.tomtunguz.com/living-market-map/
author: "Tomasz Tunguz"
---

![Market Map 3D Animation](https://res.cloudinary.com/dzawgnnlr/image/upload/v1/ugvyxhi2lhorqruitvij.gif)

At Theory, we create theories about the future & help them become reality.

A significant part of our work is research, understanding spaces & their evolution. Internally, we've been working with living market maps since our foundation.

Today, we're exposing some of that work on our new homepage [theoryvc.com](https://theoryvc.com/). Our team especially Lauren, Bryan, & Adam have worked to visualize the structure of our market maps into a three-dimensional living market map that we will continue to update.

It's a map of the way we think about the world. Startups & companies' local geometry is latent similarity & their edges by their sectors.

Our [team explains the history & the living market map](https://vimeo.com/1114994420?share=copy) in this video.

Like all research, this map is a work in progress. If you'd like to be added to the map, [submit your startup's information here. ](https://theoryvc.com/?joinform=open)