---
title: "Positioning Startups in the Age of AI"
description: "Learn proven strategies for positioning AI startups from Fireworks AI's VP of Marketing. Get actionable GTM tactics for building a standout brand in today's AI landscape."
categories: ["office hours"]
keywords: ["Fireworks AI","AI startups","go-to-market strategy","branding in AI","venture capital","early-stage companies","marketing alignment","differentiated strategy","startup growth tactics","office hours"]
ai_summary: "Discover strategies for positioning AI startups effectively in a competitive market with insights from Fireworks AI's VP of Marketing."
date: 2025-03-11
lastmod: 2026-07-28
canonical_url: https://www.tomtunguz.com/office-hours-alan-hsia/
author: "Tomasz Tunguz"
---

![image](https://res.cloudinary.com/dzawgnnlr/image/upload/jxk9ykfdiqqaxrse7wup.png)

How do you position and scale an AI company in a rapidly evolving market?

Join us for an in-person Office Hours session in San Francisco with Alan Hsia, VP of Marketing at Fireworks AI.

Alan brings deep expertise in go-to-market strategy and will share insights on:
- Building a strong brand in AI from the early stages
- Creating a differentiated GTM strategy to create distance from competition
- Aligning marketing with sales for maximum growth 
- This session is designed for early-stage AI founders looking for tactical advice from a seasoned Marketing & GTM leader.

📅 March 25, 2025, 5:30pm    
 📍 San Francisco    
 🔗 [Register here](https://gatsby.events/theory-ventures/rsvp/register?e=office-hours-mastering-positioning-branding-gtm-alignment-in-the-ai-era)    

Spots are limited — apply now to join the conversation!