---
title: "Building a Product-Led Growth Machine: Office Hours with GC Lionetti"
description: "Learn how Confluent's CMO built a product-led growth engine that doubled revenue YoY and reached $4.5B valuation. Key insights for SaaS founders \u0026 leaders."
categories: ["office hours","sales","marketing"]
keywords: ["Confluent","product-led growth","SaaS marketing","event streaming platform","Giancarlo Lionetti","annual recurring revenue","growth strategy","sales and marketing alignment","developer relations"]
ai_summary: "Discover how Confluent's CMO built a product-led growth engine that doubled revenue and achieved a $4.5B valuation."
date: 2020-12-07
lastmod: 2026-07-31
canonical_url: https://www.tomtunguz.com/office-hours-giancarlo-2020-12-07/
author: "Tomasz Tunguz"
---

On Wednesday, December 16th at 9:00 AM PT, Redpoint Office Hours will welcome [Giancarlo 'GC' Lionetti](https://www.linkedin.com/in/glionetti/), the CMO of Confluent, which was founded by the original creators of Apache Kafka® and pioneered the enterprise-ready event streaming platform.
 
GC has led the rapid expansion of Confluent's growth, marketing and developer relations functions. Confluent's annual recurring revenue more than doubled year over year in 2019 and the company reached a $4.5 billion valuation for its recent $250 million Series E round. Previously, GC served as Vice President of Self-Serve Growth at Dropbox, and also led Product Marketing for the Developer Tools Division at Atlassian. Both companies were at hyper growth stages during his tenure.
[Travis](https://www.redpoint.com/our-people/travis-bryant/) is Head of Founder Experience at Redpoint and was formerly SVP of Global Sales at Optimizely and VP of Platform Sales at Salesforce. [Patrick](https://www.redpoint.com/our-people/patrick-chase/) is an investor on Redpoint’s Early team and previously spent time as a Senior Software Engineer at LinkedIn.

Travis, Pat, and GC will dive into the guts of building a Product-Led Growth function, discussing the following topics:
- What does the team look like? 
- How do you think about hiring? 
- What is the relationship between Growth, Marketing, Sales, and Product? 
- How do you orchestrate the marriage of code and humans to drive a coordinated engagement with the customer?  And more!
 
Interested in attending? [Please register here](https://redpointventures.typeform.com/to/AoAoxofX) before Wednesday, December 9th. This event will be virtual, and we will collect questions from participants beforehand and try to cover them throughout the discussion. We’ll also answer questions from the audience at the end of the session.

We look forward to welcoming GC and engaging in great conversation!