On April 9th at 10:00 AM PDT, Lena Waters will kick off a new version of Office Hours.
Lena led marketing at Notion, Grammarly, & DocuSign. At Notion, she was CMO during the company’s AI product transition. She guided the shift from product-led growth to enterprise expansion while the company deepened its position in AI-powered work. At Grammarly, she oversaw marketing as the writing assistant added AI features. At DocuSign, she managed enterprise go-to-market strategy.
Today, Lena advises startups & later-stage companies rethinking growth in an AI-driven world. She has some of the most forward-thinking ideas about the future of marketing in the AI era. The pattern she’s seen across dozens of marketing leaders: most companies adopted AI tactically without redesigning their marketing operations around it.
We’re also changing the Office Hours format. The new format: 15 minutes online. One topic. Call-in questions live. No slides. No pre-written questions. Just a real conversation.
On April 9, Lena will share what she’s seen at Notion, Grammarly, & DocuSign. Plus, how she envisions the AI-native marketing organization of the future.