---
title: "Marketing in the Agentic Era"
description: "On April 9th, Lena Waters kicks off Office Hours with Marketing in the Agentic Era. 15 minutes. One topic. Call-in questions."
categories: ["office hours","AI","marketing"]
keywords: ["agentic marketing","AI marketing organization","Lena Waters Notion","marketing leadership","virtual Office Hours","go-to-market AI","AI agents marketing"]
ai_summary: "On April 9th, Lena Waters kicks off redesigned Office Hours discussing Marketing in the Agentic Era. She'll share what AI-native marketing looks like based on her experience at Notion, Grammarly, \u0026 DocuSign."
date: 2026-03-31
lastmod: 2026-08-13
canonical_url: https://www.tomtunguz.com/office-hours-rebuilt/
author: "Tomasz Tunguz"
---


{{< email_image src="n1ds8gq3dnyde7lkfetr" alt="Lena Waters Office Hours" width="540" height="283" >}}

On April 9th at 10:00 AM PDT, [Lena Waters](https://www.linkedin.com/in/lenawaters) will kick off a new version of Office Hours.

Lena led marketing at Notion, Grammarly, & DocuSign. At Notion, she was CMO during the company's AI product transition. She guided the shift from product-led growth to enterprise expansion while the company deepened its position in AI-powered work. At Grammarly, she oversaw marketing as the writing assistant added AI features. At DocuSign, she managed enterprise go-to-market strategy.

Today, Lena advises startups & later-stage companies rethinking growth in an AI-driven world. She has some of the most forward-thinking ideas about the future of marketing in the AI era. The pattern she's seen across dozens of marketing leaders: most companies adopted AI tactically without redesigning their marketing operations around it.

We're also changing the Office Hours format. The new format: 15 minutes online. One topic. Call-in questions live. No slides. No pre-written questions. Just a real conversation.

On April 9, Lena will share what she's seen at Notion, Grammarly, & DocuSign. Plus, how she envisions the AI-native marketing organization of the future.

[Register here](https://gatsby.events/theory-ventures/rsvp/register/survey?e=office-hours-lena-waters&progress=2)