---
title: "Avoiding the PLG Trap : Office Hours with Oliver Jay"
description: "Join former Asana \u0026 Dropbox CRO Oliver Jay to learn how SaaS companies can avoid the PLG trap and successfully scale multiple sales motions for sustainable growth."
categories: ["office hours","sales","PLG"]
keywords: ["Oliver Jay","product-led growth","PLG trap","SaaS scaling strategies","Asana","Dropbox","sales motions","go-to-market strategy","SaaS growth challenges"]
ai_summary: "Learn how to navigate the PLG trap in SaaS with insights from Oliver Jay, former CRO at Asana and Dropbox."
date: 2023-09-25
lastmod: 2026-07-27
canonical_url: https://www.tomtunguz.com/oliver-jay-office-hours/
author: "Tomasz Tunguz"
---

![image](https://res.cloudinary.com/dzawgnnlr/image/upload/pthloyxjzt0otls8jcaf.png)
On October 5th at 9:30am Pacific time, Office Hours will host [Oliver Jay](https://www.linkedin.com/in/oliverjayleadership/), former CRO at Asana & executive at Dropbox. Having worked at two of the most successful bottoms-up SaaS companies, Oliver understands the product-led growth motion better than most. 

Recently, he's written about the [PLG trap](https://hbr.org/2023/09/how-software-companies-can-avoid-the-trap-of-product-led-growth). "Although the PLG approach yields rapid initial adoption and growth, scaling a PLG company is a different story." 

The main reason is the tension PLG creates for SaaS companies between the early adopters who have fueled the company's rapid & efficient growth & the demands of the larger customers. Having seen this twice, Oliver has a clear point of view on how to successfully build a company with multiple sales motions. 

During this Office Hours, Oliver & I will talk about : 
- when the PLG trap becomes apparent 
- how to scale the go-to-market organization to continue growing
- some case studies for companies who have done it well

If you’re interested to attend, [please register here](https://gatsby.events/rsvp/office-hours-with-oliver-jay/theory-ventures/register). As always, submit questions through the registration form & I’ll weave them into the conversation.

I look forward to welcoming Oliver to Office Hours!