---
title: "The Digital Hot Dog : Marketing in the Age of AI"
description: "Explore how AI transforms content marketing: from webinars to blogs, podcasts \u0026 videos. Learn why audience-driven content formats are reshaping B2B marketing strategy."
categories: ["AI"]
keywords: ["AI marketing","content marketing","webinars","podcasts","B2B marketing","Tomasz Tunguz","NotebookLLM","digital content transformation","audience-driven content","GenAI search"]
ai_summary: "Explore how AI is reshaping content marketing, allowing audiences to customize formats and engage with content dynamically."
date: 2025-03-24
lastmod: 2026-07-30
canonical_url: https://www.tomtunguz.com/webinar-in-the-age-ai/
author: "Tomasz Tunguz"
---

What is a webinar in the age of AI?

It's a blog post. And a podcast. And a video. And a meme. 

Let me explain.

For many webinars, I'll send a notetaker in my place, a robot to record the conversation & summarize it in the way I ask. A personal journalist in a sense. 

Instead of watching & listening to a conversation, I'm [transmogrifying](https://calvinandhobbes.fandom.com/wiki/Transmogrifier,) the subset of the content that matters to me into the format I prefer : a summary in a template, in other words, a blog post.

Then I can interrogate my robotic journalist : did the speakers mention account-based marketing in the call? Which customer names were referenced? What technologies is the vendor using?

I could also have [produced a podcast from it using NotebookLLM](https://tomtunguz.com/machine-generated-podcasts/). Listen to this post as a podcast here for example. 



<audio controls>
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</audio> 

Or memed it.<sup>1</sup>

![image](https://res.cloudinary.com/dzawgnnlr/image/upload/gyyfiekbmxmfx5w5bo1a.png)

Or generated a training video from it.

With AI, the audience reconfigures the content. Nowhere is this more prevalent than GenAI search in which web posts are ground into digital pulp and reconstituted into a synthetic answer - a digital hot dog.

This upends marketing. The recipient chooses how to receive their content : the format, the length, the depth, the sophistication - not the marketer.

Because the reader can choose whether to add sauerkraut or hold the mustard, the question isn't whether your content will become someone's digital hot dog — it's whether you're providing premium ingredients or filler.


---
<sup>1</sup> I don't know if I've really captured the essence though! Send me a better one if you're inspired.