The familiar rhythms of work are shifting beneath our feet. For the past fifteen years, we’ve lived in a strange plateau, standardizing workflows & settling into predictable patterns. The tools remained largely the same, the processes became routine, & many of us found comfort in that stability.

But something fundamental has changed.

Many of these processes can be automated, improved, & reimagined. It’s hard for anyone who has been trained for years to work one way & then be asked to do it differently.

Carol Dweck’s research on growth mindset has never been more relevant than it is today. Growth mindset developing a mastery through effort, new strategies & collaboration.

reimagine

Can you process your inbox entirely through AI? Listen to podcasts by reading their transcriptions? Generate ten marketing posts at once? Code with a few agents at the same time? Research accounts while you sleep? The answer to each is increasingly yes.

Every workflow, every routine task, every manual process presents an opportunity. The tools exist.

The small changes will compound into larger ones. Optimizing individual workflows have the potential to transform the way entire companies function.

What will you reinvent today?